Australia Collaboration Event Perfumery Perfumes Sydney

“A Gorgeous Excuse” Retail Event at the Sydney Hilton Hotel – Saturday 26 of March 2022

Last two weeks, on the 7th of March, my mind was in a different place and suddenly on the 9th of March received an Invite by “A Gorgeous Excuse” organiser asking me whether I would be interested in participating in this event happening on the 26th of March 2022 to show my products to a bigger audience at the Sydney Hilton Hotel. This made a 180 degree turn to my week.

I made sure this was a genuine invite and checked and decided to participate.

This is going to be an interesting experience and I have been working to make 3 Signature Perfume fragrances that I have had good feedback from my clients in the past.

For the preparation for this event, I asked advice from my friend Ere Perez, who has her own Natural Cosmetics business in Australia, Mexico and other parts of the world. She was quite pleased to support me with her wealth of experience and advice. Thanks, Ere Perez for these amazing 2-weeks working in collaboration together.

As a result, I did a lot of work re-defining my brand in preparation for this event to be competitive to up-market Audience.

At the time I started learning Perfume Making, I was 55 years old. I had the idea of drawing a Shape of a Perfume bottle with that number.

Ana Sastrias

This Event gathers women happy to be together and have fun, shopping experience and participate in activities and meals and fashion parade during the day.

A new logo has been designed and new labels and new bottles are expected. The logo was inspired by the idea of celebrating my age at the time I started making my own perfumes. I was 55 years old. I had the idea of making a Shape of a Perfume bottle with that number.

For more information about this event:

Contact “A Gorgeous Excuse”

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My name is Ana Elena Sastrias. I lived most of my life in Mexico City, one of the most populated cities in the world. I studied Computer Engineering in 1982. In 1996 moved to Sydney, Australia with my husband and started a new life. I continued working in IT, but I always had a deep inclination to Visual Art since I was a child. After the passing of my husband in 2013, I continued collecting petals and using them as decoration until in 2016 I looked into all ways to use rose petals and got motivated to try the world of Perfumery since then.
In 2014, recently widowed, I decided again to take my artistic and cultural interest and focused on Business Administration and Arts Administration. Assisted in the administration of Cultural Community Events in my internship for the Local Government NSW at the Vivid Festival in 2014. It was a full on very interesting experience to see with so many interesting community projects submitted to Councils.
Since the end of 2016 until 2019 that I attended various Body Care and Perfumery courses at Heirloom Body Care, Penrith LGA. The level of these master courses was excellent with good resources.
In 2017, I decided to launch my Etsy shop ‘AESCreationNaturel’ that has been growing very gradually at a conservative but consistent pace.
My first Etsy shop has listed natural handcrafted perfumes with the flexibility of customisation and offering various presentations for the same perfume fragrance according to the client’s budget. This online shop has been operating since then, landing more than 180 online sales and 63 ‘5-stars’ reviews published on the shop with very positive comments. In the same year, I attended a seminar of Business in the Cosmetics Industry at New Directions.
In May 2019 I went to France and attended a Summer Course in Natural Perfumery and Natural Cosmetics at the Grasse Institute of Perfumery, AFSO, PRODAROM in Grasse, France. It was so wonderful and met very exciting women at the class and the teachers were very knowledgeable and I had a great experience.
It is until June 2021, that I am working solely in growing and scaling my business and joined the HERBusiness Network on the 27 August 2021.

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