Portrait of Coco chanel by Man Ray photography 1930s
Feature Stories History

Coco Chanel Birthday Anniversary

Coco and Chanel No 5 story

Illustration in colour of Coco and Chanel No 5
An Ad Illustration in the 1930s and 1940s of Coco Chanel and Chanel No 5

You are welcome to click on the above image to enter the fascinating world of the History of Perfumery and the relationship with the making of Chanel No 5 Parfum.

A fascinating story about Gabrielle Bonheur “Coco” Chanel, a woman born from very humble origins who became a very famous as a fashion designer and business woman in the 1920s and decided to create her perfumes with the help of famous perfumers and chemists like Ernest Beaux who was a Russian French chemist working in the making of Chanel No 5 Parfum. The life of “Coco” Chanel is full of excitement, famous celebrities, politicians and interesting people and having fell in controversial events in History by having some association during WW II with Nazi Germans in 1944. In 1922, some unfortunate events in the beginning when associating with Pierre and Paul Wertheimer creating an entity “Parfums Chanel” which was managed by the two brothers in a very unequal way and gaining 70% of the profits. This caused so much pain to Coco Chanel that it took her to work in reclaiming her rights for 20 years to gain full control of “Perfums Chanel”.

Portrait of Coco chanel by Man Ray photography 1930s
Photography by Man Ray – Portrait of Coco Chanel in the 1930s

You can join my Facebook Group “What’s In a Perfume?” and see a little video I created as an homage to The 100 years of CHANEL No 5 and recent Anniversary of Coco’s Birthday

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My name is Ana Elena Sastrias. I lived most of my life in Mexico City, one of the most populated cities in the world. I studied Computer Engineering in 1982. In 1996 moved to Sydney, Australia with my husband and started a new life. I continued working in IT, but I always had a deep inclination to Visual Art since I was a child. So, I always tried to draw and paint in my free time and since 1999 my husband and myself did some Black and White photography. In 2006 I started to change career to be more adapted to Graphic Design and Art and for almost 2 years I rented a studio in St Peters and starting painting and participating in Art Exhibitions and Art Prizes until 2009. Due to the progress of a neuromuscular debilitating disease my husband was suffering, I became his sole carer and could no longer participate easily in Art Exhibitions and work full time. Since 2006 I joined carers NSW and became a Carers Representative. In 2008, I worked for Legal Community Services amongst Women’s Lawyers in a Women’s Environment. This was very different environment compared to my formation being surrounded mostly by Men during my professional career. So, this time I could mix my skills and learnt a lot about Family Law and working for a Feminist Organisation supporting women victims of DV from their partners or family members with referrals, publications, legal advice, Court hearings, Subpoenas.
In 2010 I was awarded NSW Local Carer. In 2011 I worked for Family Relationship Services and Counselling & Therapeutical Services and Education administering the Community Services. It has been since 2011 that my garden in my house started to be significant to me as my late husband could no longer easily go out to see the flowers, so I was photographing flowers and showing them in an iPad to him so he could see the progress and beauty of the roses and other flowers. After the passing of my husband in 2013, I continued collecting petals and using them as decoration until in 2016 I looked into all ways to use rose petals and got motivated to try the world of Perfumery since then.
In 2014, recently widowed, I decided again to take my artistic and cultural interest and focused on Business Administration and Arts Administration. Assisted in the administration of Cultural Community Events in my internship for the Local Government NSW at the Vivid Festival in 2014. It was a full on very interesting experience to see with so many interesting community projects submitted to Councils.
Since the end of 2016 until 2019 that I attended various Body Care and Perfumery courses at Heirloom Body Care, Penrith LGA. The level of these master courses was excellent with good resources.
In 2017, I decided to launch my Etsy shop ‘AESCreationNaturel’ that has been growing very gradually at a conservative but consistent pace.
My first Etsy shop has listed natural handcrafted perfumes with the flexibility of customisation and offering various presentations for the same perfume fragrance according to the client’s budget. This online shop has been operating since then, landing more than 180 online sales and 63 ‘5-stars’ reviews published on the shop with very positive comments. In the same year, I attended a seminar of Business in the Cosmetics Industry at New Directions.
In May 2019 I went to France and attended a Summer Course in Natural Perfumery and Natural Cosmetics at the Grasse Institute of Perfumery, AFSO, PRODAROM in Grasse, France. It was so wonderful and met very exciting women at the class and the teachers were very knowledgeable and I had a great experience.
It is until June 2021, that I am working solely in growing and scaling my business and joined the HERBusiness Network on the 27 August 2021.

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