3 "55" Fragrances Collection by Ana Sastrias from ÆS Création Naturel. Floral No2, Fruity No6, Woody No7 in 15ml bottles
Bottles Event Perfumery Perfumes Sydney

Gorgeous Excuse Event and after the Event

Last week was very hectic, previous the 26th of March 2022, and on the clock with activities related to the preparation of my products, marketing and props for my Exhibition Table at the Sydney Hilton Hotel, George St opposite to Queen Victoria Building (QVB) in Sydney CBD.

As this was my very first time participating in this kind of event with an audience of more than 200 women coming for entertainment, getting together, shopping therapy and some dancing and drinks; I was not too sure how much of stock to bring and decided to bring a significant amount of stock not to look too slim, but also was mindful of the time and the heavy load in not bringing far too much.

I was not familiar with the dynamics of this event and so I concentrated on my setup for my table and my sign and promotion of the new look of my brand especially conceptualised for the event as a stepping stone for future opportunities and events.

Ana Sastrias posing with her perfume “55” Collection Floral, Fruity and Woody lines selected fragrances for the event

This new look of my brand tells the story of my new beginnings as a Perfumer. I started having an interest of making my own floral waters and learning how to make perfumes when I was 55 years of age.

In 2018 I started thinking about the concept of drawing a bottle with the concept of the number “55”. I did it on paper but never got to put it as a design.

In 2017 I opened my Etsy shop with the name “AESCreationNaturel” with a circular logo I devised with a classic look and with green, brown and red colours to bring Nature into the concept.

My handcrafted logo for my perfumes, mists, oils and soaps on Etsy

With the new look of my brand for preparation of up-market approach, I am going BLACK & WHITE look with simple text and took me a while to study the best approach for my perfume bottles label design in a way they look clean, not cluttered and gathered all the info, aside of looking elegant. For me, this is a big change, being accustomed to a flowery approach of my brand, not a minimalistic approach. I still will keep the previous ROUND logo for my Etsy shop until I prepare my audience with the new look for all fragrances.

Here are my new collection “55” with Floral No2, Fruity No6 and Woody No7 fragrances in 3 bottle presentations: 60ml square clear glass bottle with an atomiser, 15ml clear glass square bottle with an atomiser and 10ml clear glass tube bottle with an atomiser.

This new line will be listed on my Etsy Shop soon. Check my Shop section.

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My name is Ana Elena Sastrias. I lived most of my life in Mexico City, one of the most populated cities in the world. I studied Computer Engineering in 1982. In 1996 moved to Sydney, Australia with my husband and started a new life. I continued working in IT, but I always had a deep inclination to Visual Art since I was a child. So, I always tried to draw and paint in my free time and since 1999 my husband and myself did some Black and White photography. In 2006 I started to change career to be more adapted to Graphic Design and Art and for almost 2 years I rented a studio in St Peters and starting painting and participating in Art Exhibitions and Art Prizes until 2009. Due to the progress of a neuromuscular debilitating disease my husband was suffering, I became his sole carer and could no longer participate easily in Art Exhibitions and work full time. Since 2006 I joined carers NSW and became a Carers Representative. In 2008, I worked for Legal Community Services amongst Women’s Lawyers in a Women’s Environment. This was very different environment compared to my formation being surrounded mostly by Men during my professional career. So, this time I could mix my skills and learnt a lot about Family Law and working for a Feminist Organisation supporting women victims of DV from their partners or family members with referrals, publications, legal advice, Court hearings, Subpoenas.
In 2010 I was awarded NSW Local Carer. In 2011 I worked for Family Relationship Services and Counselling & Therapeutical Services and Education administering the Community Services. It has been since 2011 that my garden in my house started to be significant to me as my late husband could no longer easily go out to see the flowers, so I was photographing flowers and showing them in an iPad to him so he could see the progress and beauty of the roses and other flowers. After the passing of my husband in 2013, I continued collecting petals and using them as decoration until in 2016 I looked into all ways to use rose petals and got motivated to try the world of Perfumery since then.
In 2014, recently widowed, I decided again to take my artistic and cultural interest and focused on Business Administration and Arts Administration. Assisted in the administration of Cultural Community Events in my internship for the Local Government NSW at the Vivid Festival in 2014. It was a full on very interesting experience to see with so many interesting community projects submitted to Councils.
Since the end of 2016 until 2019 that I attended various Body Care and Perfumery courses at Heirloom Body Care, Penrith LGA. The level of these master courses was excellent with good resources.
In 2017, I decided to launch my Etsy shop ‘AESCreationNaturel’ that has been growing very gradually at a conservative but consistent pace.
My first Etsy shop has listed natural handcrafted perfumes with the flexibility of customisation and offering various presentations for the same perfume fragrance according to the client’s budget. This online shop has been operating since then, landing more than 180 online sales and 63 ‘5-stars’ reviews published on the shop with very positive comments. In the same year, I attended a seminar of Business in the Cosmetics Industry at New Directions.
In May 2019 I went to France and attended a Summer Course in Natural Perfumery and Natural Cosmetics at the Grasse Institute of Perfumery, AFSO, PRODAROM in Grasse, France. It was so wonderful and met very exciting women at the class and the teachers were very knowledgeable and I had a great experience.
It is until June 2021, that I am working solely in growing and scaling my business and joined the HERBusiness Network on the 27 August 2021.

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