Big Amber lab PET bottles with funnel and medium size transparent bottles with funnel for perfume preparation in bulk
Australia Event Perfumery Perfumes Sydney

Perfume Making in Bulk for an event

Since last week I have been working in redefining my brand for an up-market event. My current logo and brand still stay the same at the moment for my Etsy clients and the Blue Mountains Markets.

For the event organised by “A Gorgeous Excuse” with the advice and support from Ere Perez, I was motivated to create a new logo branding presentation that I hope will attract a more up-market audience and be more competitive with other Natural Perfume brands.

This was a very in-depth work as a person, businesswoman and creator.

Sometimes we need someone to give us a push or a kick to react and decide to do it.

You can see more about the development of my fragrances for this event on my Instagram

There will be just a selection of one Floral Perfume fragrance, one Fruity Perfume fragrance and one Woody Perfume fragrance for this event to show.

The fragrances will be distributed into bottles of 60ml, 15ml and 10ml for SALE at the event organised by “A Gorgeous Excuse” at the Sydney Hilton Hotel on Saturday 26th of March 2022, starting at 11am and ending at 3pm

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My name is Ana Elena Sastrias. I lived most of my life in Mexico City, one of the most populated cities in the world. I studied Computer Engineering in 1982. In 1996 moved to Sydney, Australia with my husband and started a new life. I continued working in IT, but I always had a deep inclination to Visual Art since I was a child. So, I always tried to draw and paint in my free time and since 1999 my husband and myself did some Black and White photography. In 2006 I started to change career to be more adapted to Graphic Design and Art and for almost 2 years I rented a studio in St Peters and starting painting and participating in Art Exhibitions and Art Prizes until 2009. Due to the progress of a neuromuscular debilitating disease my husband was suffering, I became his sole carer and could no longer participate easily in Art Exhibitions and work full time. Since 2006 I joined carers NSW and became a Carers Representative. In 2008, I worked for Legal Community Services amongst Women’s Lawyers in a Women’s Environment. This was very different environment compared to my formation being surrounded mostly by Men during my professional career. So, this time I could mix my skills and learnt a lot about Family Law and working for a Feminist Organisation supporting women victims of DV from their partners or family members with referrals, publications, legal advice, Court hearings, Subpoenas.
In 2010 I was awarded NSW Local Carer. In 2011 I worked for Family Relationship Services and Counselling & Therapeutical Services and Education administering the Community Services. It has been since 2011 that my garden in my house started to be significant to me as my late husband could no longer easily go out to see the flowers, so I was photographing flowers and showing them in an iPad to him so he could see the progress and beauty of the roses and other flowers. After the passing of my husband in 2013, I continued collecting petals and using them as decoration until in 2016 I looked into all ways to use rose petals and got motivated to try the world of Perfumery since then.
In 2014, recently widowed, I decided again to take my artistic and cultural interest and focused on Business Administration and Arts Administration. Assisted in the administration of Cultural Community Events in my internship for the Local Government NSW at the Vivid Festival in 2014. It was a full on very interesting experience to see with so many interesting community projects submitted to Councils.
Since the end of 2016 until 2019 that I attended various Body Care and Perfumery courses at Heirloom Body Care, Penrith LGA. The level of these master courses was excellent with good resources.
In 2017, I decided to launch my Etsy shop ‘AESCreationNaturel’ that has been growing very gradually at a conservative but consistent pace.
My first Etsy shop has listed natural handcrafted perfumes with the flexibility of customisation and offering various presentations for the same perfume fragrance according to the client’s budget. This online shop has been operating since then, landing more than 180 online sales and 63 ‘5-stars’ reviews published on the shop with very positive comments. In the same year, I attended a seminar of Business in the Cosmetics Industry at New Directions.
In May 2019 I went to France and attended a Summer Course in Natural Perfumery and Natural Cosmetics at the Grasse Institute of Perfumery, AFSO, PRODAROM in Grasse, France. It was so wonderful and met very exciting women at the class and the teachers were very knowledgeable and I had a great experience.
It is until June 2021, that I am working solely in growing and scaling my business and joined the HERBusiness Network on the 27 August 2021.

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